Cessation and knowledge-building messaging are associated with e-cigarette cessation intentions among youth and young adults in the USA
Menée aux Etats-Unis à partir de données d'enquêtes en ligne réalisées sur la période 2022-2023 auprès de 5 169 adolescents ou jeunes adultes utilisateurs de cigarettes électroniques, cette étude analyse l'effet d'une campagne médiatique nationale diffusant de manière répétée des messages axés sur la connaissance des risques, la santé mentale et les ressources d'aide au sevrage tabagique
Background: Increasing intentions to quit e-cigarettes among youth and young adults can reduce usage rates by making quit attempts more likely. This study assessed the potential impacts of a national media campaign, focused on building knowledge of e-cigarette use risks and cessation resources, on intentions to quit and campaign-targeted beliefs about mental health and quitting.
Methods: A national sample from a repeated cross-sectional online survey was collected from March 2022 to August 2023, among youth and young adults who reported e-cigarette use in the past 30 days (N=5169). Regression models were used to assess associations between weekly campaign awareness and frequency of exposure on intentions to quit e-cigarette use within the next 6 months and targeted beliefs related to mental health and quitting.
Results: Participants who were aware of both cessation and knowledge-building messaging were more likely to report intentions to quit e-cigarette use in the next 6 months (OR 1.43, (95% CI 1.21, 1.69)) and agree with quitting-related targeted beliefs (ORs 1.35–1.63) and a mental health targeted belief scale (b=1.14 (95% CI 0.69, 1.59)), relative those with no messaging awareness. The frequency of exposure to cessation messaging held a dose-response relationship with almost all outcomes.
Conclusion: Findings suggest that frequency and awareness of messaging that educates about e-cigarette harms to mental health and about cessation resources are associated with higher quitting intentions among young people who use e-cigarettes.
Tobacco Control 2024